Your dental marketing plan needs to be updated regularly to keep serving the same number of people as new customers arrive and go, even if you do not specifically aim to expand your patient base.
Independent dental offices can compete with national and regional dental conglomerates which are reshaping the dental industry with the aid of a solid dental marketing plan. Fortunately, there are many low-cost marketing strategies available to assist you in maintaining a constant flow of new patients through your door, such as claiming your listing on Google My Business and using Facebook Ads.
Utilize Your Profile on Google My Business
The most important place to create an online listing for your dental business is your Google My Business page. You should stop reading and visit business.google.com to get started if you haven’t claimed your GMB account.
When someone searches for dentists, the search engine operated by Google is more likely to display your dental office if you have completed your Google My Business listing. Additionally, a GMB listing positions your dental practice to appear in what is known as the “local pack,” which typically consists of a locator map, organic (non-advertising) results, and a few sponsored results, if any. Your dental practice’s marketing needs to be continuously monitored to retain the number of clients you serve, even if you’re not specifically aiming to increase your patient list.
Effective dental marketing can make small dental offices more competitive against the national and regional dental conglomerates that have been reshaping the dental industry. Fortunately, there are many low-cost marketing strategies that you may use to maintain a consistent patient flow, such as claiming your Google My Business listing and running Facebook Ads.
Developing an Effective Dental Website
More work goes into optimizing a dentistry website than merely using pertinent keywords. To guarantee a seamless user experience, it also needs a user-friendly design, easy navigation, and consistent branding. Easy-to-navigate menus and a tidy style are key components of an effective dentistry website that will draw in new clients and increase patient retention.
In order to optimize the web page for search engines, include pertinent keywords in the header tags, body copy, title tags, and meta descriptions.
Advertisements for teethtalk
Any dental office that wishes to compete with various local dentists who are also striving to maintain a steady patient list must engage in local marketing. Local dental marketing demands even more focus in your strategy for digital advertising because so many individuals are using the World Wide Web to look for health services.
The Teeth Talk advertising platform links patients in need of dental care with a nearby dentist. Dentists can concentrate on their patients rather than marketing their practice thanks to this contemporary method of patient acquisition.
AI-driven advertising notifies your dental office about nearby patients who are actively trying to get better oral health.
Optimization:
A key component of any digital marketing plan is optimizing for search engine results such as Google and Bing so that prospective patients may discover you there. Search engine optimization includes having a thorough Google My Business profile, but it goes much beyond that.
Search engines use incredibly quick computations to locate websites that contain information about healing a damaged tooth when someone searches for “how to fix a damaged tooth.” Because search engines are intelligent enough to consider context, they can deduce that a user is most likely seeking for a dentist in their neighborhood.
Utilize Your Smile in Videos
Giving prospective patients a virtual tour of your clinic before they come in will be appreciated. More details regarding your character and presence can be communicated through video and still images than through writing.
Individuals are becoming more used to absorbing information via videos. Although making some movies promoting your dentistry business is simpler than you might believe, there’s no stopping the trend.
To record a video, all you need is a mobile phone, and the message need only be briefly spoken. For example, a video tour of the work environment should not take longer than a few minutes. To host your videos, use YouTube. In addition to offering some simple editing tools, YouTube has the extra advantage of being the second-largest search engine in the world, only surpassed by Google, the company that controls YouTube. You can display those videos on your web page by using the URL that YouTube provides.
Gather Testimonials from Patients
Patients aren’t just looking for any dentist for cleaning their teeth or substitute a missing tooth when they need these services. They are looking for other people’s opinions about you. Reviews are now a common feature on Facebook, Yelp, and Google search results pages.
How can one obtain reviews? First things first: confirm that your Yelp listing is claimed, your Facebook business page is active, and your listing on Google My Business is complete. Next, request a practice review from your patients.
Get over it if that seems too conceited. More new patients will choose to visit well-reviewed practices than those who receive no reviews at all. Furthermore, you are not required to solicit positive ratings. Request honesty from them only. When a negative review is left, you have the chance to reply and let everyone know that you value the input—not just the irate dental patient.
Email Promotion
E-mail marketing is still the most effective way to establish enduring connections with patients, even though everyone has too much email in their inboxes. You own it, so even if Twitter, Facebook, and Google go away next year, you’ll still have your mailing list. That makes it valuable.
It’s time to start gathering email addresses if you haven’t already. Your list’s names and email addresses should be added to an electronic spreadsheet if it’s written down anywhere so you can submit it to an email management platform such as MailChimp or Constant Contact.
Consider Entering A Giveaway On Instagram
Instagram, Facebook’s image- and video-focused network, is starting to work well for small companies as a marketing tool. According to Instagram statistics, ninety percent of consumers follow at least one company, and two out of every three users who responded to a poll said the platform makes it possible to communicate with brands.
The secret to succeeding on Instagram is consistency mixed with a touch of innovation, whether you publish single photos, a collection of photographs in Stories on Instagram, or quick movies in Reels. Once more, everything is done from your phone.
One Measure at a Time
Dental marketing can be used to promote your dental business in a variety of ways. Put one dentistry marketing concept into practice at a time. Certain strategies may be more effective than others, based on your practice, your potential patients, and your neighborhood. Reaching the large population of consumers who use search engines to find high-quality dental care can be accomplished by finishing up your business’s Google My Business profile, enhancing your website, and optimizing for search and search ads.
