Targeting the Right Audience with Dental PPC Ads
Introduction It’s possible that you’ve heard the term “audience targeting” in marketing. If you run or manage a dental clinic, you may even know something about dental clinic audience targeting. Still, it begs the question: are you reaching potential patients with audience targeting effectively? Are you using it to expand your dental office? If not, […]
Dental PPC Advertising: Strategies for Driving High-Quality Leads
Anyone who has ever had a cavity understands the need to maintain good dental health. However, that’s the reality: most individuals only visit the dentist for yearly cleanings or when they have an emergency, like a toothache or chipped molar. Generally speaking, it’s simply not as serious a medical decision as, say, orthopedic surgery, addiction […]
