Keeping the consistent flow of patients you need to keep being profitable as a dentist can be challenging. Some patients put their oral hygiene first, but others put off having their teeth checked out for years only to come in when anything seems wrong. Therefore, you’ll need to put in a lot of work to keep their attention. This is where the value of email marketing lies. You can motivate your current patients to keep regular visits and take care of their dental health through the use of effective email marketing to draw in new clients. This article covers the advantages of email marketing for dentists, the email formats you should include in your plan, and the crucial first steps.
Why email marketing is a highly effective technique for dentists
Let’s take an overview of why email marketing works so effectively for businesses, like your dentist’s office.
It is economical:
Email marketing provides an important and continually rising return on investment. In accordance with the data, email marketing has a significantly greater return on investment than any other advertising channel—40 for every $1 invested.
Furthermore, there is not much upfront cost. You can make a big impact with an extremely tiny advertising budget because sending and developing emails just costs pennies.
It promotes patient allegiance:
An excellent way to draw in prospective clients while maintaining those you already have engaged is using your email list. It can be utilized to educate subscribers about fresh offerings and target patients who haven’t been in for a long time with specials. A single patient’s lifetime value ranges from $12,000 to $15,000. Keeping these patients as customers can have an enormous financial effect on your business.
It increases veracity:
After an appointment, patients can submit comments by replying to a follow-up email. Responding to their input shows that you appreciate their presence and are paying attention to them, which improves relationships.
You could reach out for a client testimonial in an email to put on your dentist’s website or Google Reviews. This is considered a form of social proof, and bringing in new patients is extremely important. 87% of customers look up nearby businesses online before purchasing. Favorable reviews enhance your trustworthiness, validate your service, and help you separate out from the competitors.
Five essential actions to begin dentist email marketing campaigns
Suppose for a moment that you are certain that dental email marketing is the most effective choice for your company. How do you begin? Continue reading to learn more.
First step:
Pick an excellent email marketing platform first.
You can spend a greater amount of time with your patients when you employ a professional email marketing solution as opposed to spending it on email marketing. While setting up email marketing is quite straightforward, there are a couple of things to think about, like scheduling, design, content, and maintenance.
Crucial components of excellent marketing via email platform So, what are the most important characteristics to keep an eye out for in an email marketing platform that you are interested in employing?
Design Alternatives:
You want a tool that allows you to compose stunning, compelling emails. Seek out suppliers who provide a variety of themes if you’re new to email marketing. Look for a platform which enables you to develop from zero if you have more experience.
Friendly to mobile devices:
75% of the US population use cell phones to check their electronic mail while they are on the go. Therefore, you must choose a platform that creates emails that are easy to use and optimized for mobile devices.
Automated:
Your email schedule becomes simpler to maintain once you use automation to handle it. In addition, automation can aid in personalization—an essential component of optimizing patient engagement.
Simple import:
You don’t want to spend energy moving patient email information to a new platform if it’s currently saved somewhere else. Thus, search for a provider who offers a straightforward and secure technique for importing your data.
Step 2: Provide a worthwhile giveaway together with a sign-up form.
The initial thing you need to do in this situation is discover or make something beneficial (often known as “a valuable freebie”) that you can give to your target audience in return for their email. You may create something close to a manual on attractive smiles, a list of the top five dental blunders, or a special discount.
The most important thing to keep in mind in this situation is that your freebie is an offer they will not want to decline. You’ll have to go deep within your dental practice to find an ongoing problem that almost all of your patients face in order to come up with this sort of free gift. Once you’ve accomplished so, create a free resource that can help them in solving the issue.
Then, you can use the present to get their email address. It could take the form of a video, an ebook, a blog post, or something else that suits you the best. After you’ve finished making your useful freebie, you must proceed and construct a form.
Step Three: Get your forms out there and start obtaining emails:
How do you start building your email list and collecting addresses? Let’s examine several possibilities:
Documents for a new patient:
Remember to use traditional techniques when building your email list. When an individual registers at your clinic, you may inquire about if they would like to receive newsletters or emails.
Your digital presence:
Include a form for contacting you on your web page that collects email addresses from users who schedule appointments or ask for a callback. If you want to continue interacting with visitors even after they have left your site, you can also utilize a pop-up or inline form to turn website visitors into subscribers.
Your internet persona:
Engagement can be raised by providing educational material on the internet, such as dental tips. Then, by including a hyperlink to your form in your Instagram bio or other similar places on other social networking sites, you are able to use social media to expand your email list.
Paid advertisements:
For instance, you may use Facebook advertisements to draw more traffic to your website’s sign-up page or Full Page Form. In addition, you can employ Instagram and Google commercials.
Events:
Attend social or professional events in the community and provide a goody bag with a small present, such as a toothbrush and toothpaste, in exchange for an email sign-up.
Step Five: Keep an eye on the email advertising metrics.
When it comes to measuring crucial metrics, it’s also essential to comprehend your objectives for any email marketing campaign.
It takes effort to run and grow a dental practice, so your advertising strategies must be carefully planned. To allocate your resources to areas that yield the greatest return on investment, you need to have a solid grasp of the numbers.
Make sure you regularly analyze any built-in statistics offered by your email marketing platform provider to gain insight into your success and make more informed decisions.
The three main metrics you want to be using analytics to monitor are the proportion of subscribers who click through links in your email is known as your click-through rate.
Unsubscribes:
The quantity of email list subscribers that choose to unsubscribe; conversion rates: the proportion of subscribers who are considering your offers.
Conclusion:
Allow efficient email marketing to grow your dental business. Whether your goal is to persuade your current clientele to try a new product or service or convert new customers into loyal customers, email marketing campaigns are an affordable method to expand your dentistry practice.
The ideal email marketing platform saves you valuable time by allowing you to create customized content, plan events automatically, and track your progress.
